PRIVACY POLICY

Effective Date: 2024-12-29

SafeGuardBuddy (“Company,” “we,” “us,” or “our”) is committed to respecting and protecting your privacy. This Privacy Policy describes the types of information we may collect from users of our products and services, including the Senior Safety Alert Watch (“Product”), our website, and accompanying mobile applications (“Services”). It also explains how we use, disclose, and protect such information.

By using our Services, you consent to the collection and use of your information in accordance with this Privacy Policy. If you do not agree, please do not use our Services.

1. Information We Collect

We collect both Personal Information (information that personally identifies you) and Non-Personal Information (information that does not personally identify you) in various ways.

1.1 Personal Information

1. Contact Details: When you create an account or register your watch, you may provide information such as your name, phone number, and email address.

2. Health and Wellness Data: Our Product and Services collect data such as heart rate, sleep patterns, physical activity metrics, and other health-related information to provide real-time insights and reminders.

3. Emergency Contacts: You may provide details of your emergency contacts (e.g., family members, caregivers) so they can be notified in case of an SOS alert or critical event.

4. Location Data: To enable real-time tracking and fall detection features, we may collect and process location information from the Senior Safety Alert Watch. This includes GPS data or other geolocation data from the device.

1.2 Non-Personal Information

1. Device and Usage Information: We may collect information about how you access and use our Services, including IP addresses, device identifiers, operating systems, browser types, and browsing activities.

2. Cookies and Similar Technologies: We (and our service providers) may use cookies, beacons, tags, scripts, and other tracking technologies to gather Non-Personal Information regarding your browsing habits.

2. How We Use Your Information

We use the information we collect for several purposes, including:

1. Providing and Improving Our Services

   • To register and manage your account and the Product’s functionalities (e.g., Emergency SOS Alerts, Fall Detection, Health Monitoring, Real-Time Location Tracking).

   • To tailor the Services to your preferences, offer personalized AI insights, and enhance your experience.

2. Health Monitoring and Safety

   • To monitor vital health indicators and send real-time alerts to designated contacts and emergency services.

   • To deliver personalized reminders for medications, appointments, and health-related activities via AI insights.

3. Notifications and Alerts

   • To notify you or your emergency contacts in the event of a fall, emergency SOS activation, or other critical situations.

   • To send periodic updates, alerts, and reminders (e.g., medication times, daily activity prompts).

4. Analytics and Service Improvement

   • To understand user engagement, usage trends, and the overall performance of our Products and Services so we can improve or develop new features.

5. Customer Support and Communications

   • To provide customer service and respond to your inquiries, including troubleshooting and technical support.

   • To send you administrative information such as changes in our terms, conditions, and policies.

6. Legal Compliance and Security

   • To comply with applicable laws, regulations, or legal processes.

   • To detect, prevent, or investigate security breaches, fraud, and unauthorized access.

3. How We Share Your Information

We do not sell or rent your Personal Information. However, we may share information in the following circumstances:

1. With Your Consent

   • We may share your Personal Information with third parties if you have given us consent to do so (e.g., sharing data with your healthcare provider or authorized caregiver).

2. Service Providers and Partners

   • We may engage trusted third-party service providers to perform tasks on our behalf (e.g., data hosting, analytics, payment processing). These parties are authorized to use your Personal Information only as necessary to provide services to us.

3. Emergency Services

   • If an SOS alert is triggered or a fall is detected, we may share relevant location data and any essential Personal Information with emergency response teams and designated emergency contacts.

4. Legal Requirements

   • We may disclose your information if required by law, court order, or legal process, or if we believe such action is necessary to protect the rights, property, or safety of our Company, our users, or others.

5. Business Transfers

   • In the event of a merger, acquisition, or other transfer involving Company assets, user information may be disclosed and transferred as part of that transaction.

4. Location and Health Data

SafeGuardBuddy’s Senior Safety Alert Watch provides real-time location tracking and collects health data to deliver its core safety and well-being features. We treat all location and health data with a high degree of sensitivity. Such data is only shared with authorized parties (e.g., designated family members or caregivers) and emergency services as described in this Policy.

If you do not wish us to collect or process your location data, you may disable location tracking on the device. However, doing so will limit certain functionalities of the Product (e.g., fall detection alerts, real-time location tracking).

5. Data Security & ISO 27001 Compliance

We use industry-standard security measures to help protect your information against loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. These measures include, but are not limited to:

• Encryption of sensitive data during transmission.

• Restricted Access to personal information to authorized personnel.

• Secure Data Storage with reputable cloud providers or data centers.

Additionally, SafeGuardBuddy is in the compliance process to obtain ISO 27001 certification for all our systems. ISO 27001 is a globally recognized standard that outlines best practices for establishing, implementing, maintaining, and continually improving an information security management system (ISMS). As part of this ongoing certification process, we are committed to:

• Continuously identifying, analyzing, and addressing information security risks.

• Implementing systematic policies and processes to safeguard Personal Information.

• Conducting regular audits and reviews to ensure ongoing compliance with the ISO 27001 framework.

Despite our efforts, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your Personal Information, we cannot guarantee its absolute security.

6. Data Retention

We will retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. When your information is no longer required, we will securely delete or anonymize it.

7. Children’s Privacy

Our Services are intended for users of all ages, particularly seniors; however, they are not designed for children under [13/16/18, depending on jurisdiction] without parental or guardian consent. If we learn that we have collected Personal Information from a child without proper consent, we will promptly delete that information.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your Personal Information, such as:

• Access: You may request a copy of your Personal Information.

• Rectification: You have the right to request correction of any inaccurate or incomplete data.

• Deletion: You can ask us to delete your Personal Information under certain conditions.

• Restriction: You may request the restriction of the processing of your Personal Information.

• Objection: You can object to processing if you believe it is not justified.

• Data Portability: You may request a copy of your data in a machine-readable format.

To exercise any of these rights, please contact us using the details in the “Contact Us” section below. We will respond to all legitimate requests within the timeframe required by applicable law.

9. Third-Party Links

Our Services may include links to third-party websites or services. We do not control these third-party sites and are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any personal information or using their services.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. If we make material changes, we will notify you through our Services or other appropriate channels before the changes become effective. By continuing to use our Services after the updated policy is posted, you agree to the revised terms.

11. Contact Us

If you have any questions, concerns, or comments about this Privacy Policy or our data practices, please reach out to us at:

SafeGuardBuddy

Email:info@safeguardbuddy.com

Phone: (+61) 490 832 219